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Social media users
in Switzerland
AT THE END OF 2025

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Switzerland

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Facebook users in Switzerland
2025
5 587 000
50.5%
women
49.5%
men
 
 
13-17
n/a
7.6%
7.5%
18-24
15.1%
13.3%
14.4%
25-34
27.7%
11%
10.4%
35-44
21.4%
8.3%
7.7%
45-54
16%
6.1%
5.6%
55-64
11.8%
4.2%
3.8%
65+
8%

There were 5 587 000 Facebook users in Switzerland in December 2025, which accounted for 61.7% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (1 545 400).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 803 500.

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Instagram users in Switzerland

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Instagram users in Switzerland
2025
4 237 900
51.4%
women
48.6%
men
 
 
13-17
n/a
9.3%
9.1%
18-24
18.4%
14.8%
15.7%
25-34
30.4%
10.9%
9.8%
35-44
20.8%
8%
6.9%
45-54
14.9%
5.5%
4.5%
55-64
10%
2.9%
2.5%
65+
5.4%

There were 4 237 900 Instagram users in Switzerland in December 2025, which accounted for 46.8% of its entire population.

The majority of them were women - 51.4%.

People aged 25 to 34 were the largest user group (1 289 100).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 292 300.

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Messenger users in Switzerland

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Messenger users in Switzerland
2025
3 110 500
50.8%
women
49.2%
men
 
 
13-17
n/a
2.5%
2.9%
18-24
5.4%
11.5%
11.7%
25-34
23.2%
13%
12.4%
35-44
25.4%
10.3%
9.7%
45-54
20.1%
7.8%
7.4%
55-64
15.2%
5.7%
5.1%
65+
10.7%

There were 3 110 500 Messenger users in Switzerland in December 2025, which accounted for 34.3% of its entire population.

The majority of them were women - 50.8%.

People aged 35 to 44 were the largest user group (789 600).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 302 800.

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Linkedin users in Switzerland

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Linkedin users in Switzerland
2025
5 330 000
24.4%
18-24
24.4%
33.8%
25-34
33.8%
33.8%
35-54
33.8%
8.1%
55+
8.1%

There were 5 330 000 Linkedin users in Switzerland in December 2025, which accounted for 58.9% of its entire population.

People aged 35 to 54 were the largest user group (1 800 000).

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